Why? because Rick’s understands to increase your traffic flow and thus your bottom-line, you must reward your best sales people..namely Taxi Drivers.

Rick’s about a month ago decided to up the bounty paid to taxi drivers beyond what other strip club operators were paying out. This move has created all manner of upset including lawsuits and harassment in the media by hired guns such as attorneys  Al Marquis and his muckraking sidekick Mark Fierro.

http://www.ricks.com/pressreleases/200/pr.aspx

HOUSTON- (May 6, 2009) – Rick’s Cabaret International, Inc. [NASDAQ-GM:RICK], premier operator of upscale gentlemen’s clubs, said today its sales in April climbed to a record $7.37 million, a 44.6 percent gain over April 2008 revenues.
"Our newest acquisition in Las Vegas is becoming a powerful contributor with sales of $1.86 million in April, as our aggressive marketing approach has made us one of the top adult entertainment destinations in Vegas," said Eric Langan, President and CEO of Rick’s Cabaret.

So Las Vegas Taxi Drivers have been accused of Extortion. We have been told we are killing business and the bottom lines of these Adult Entertainment operators.

To all that all I can say is BULLSHIT.

The truth is there is plenty of business for everybody. The customer who maybe goes to Rick’s may have just been at Bada Bing’s club and was talked into continuing his night by a helpful cabbie. The customer at Rick’s, because of the marketing done by a cabbie, spent some time there and less standing around doing little back at his hotel.

To the believers in SCARCITY, I say wake the hell up people.

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