Produced by the Specialty Equipment Market Association (SEMA), the SEMA Show is the premier automotive accessories trade event in the world. The event serves the $36.7 billion automotive specialty-equipment industry, which allows drivers to personalize and enhance their vehicle’s appearance, performance, comfort, convenience, safety and fun.

The SEMA Show is held annually at the Las Vegas Convention Center during the first week of November. The show opens each year on a Tuesday, with education day taking place the Monday before the show opens. For 2008, the SEMA Show is November 4 - November 7, 2008.

Each year, more than 125,000 industry professionals from over 100 countries attend the SEMA Show for a variety of reasons:

New Products: See what’s new in the industry. The SEMA Show features consistently more than 1,500 new automotive products and accessories. Additionally, many of the world’s leading automakers will exhibit at the Show, where they often debut new vehicles and accessorized models to industry and media representatives.

Trends: With more than two million square feet of exhibits accessible only to the trade, Showgoers are treated to an upclose and in-depth look at some of the hottest new trends as they emerge. Further showcasing the hottest trends are nearly 1,000 project vehicles featuring the newest performance and accessory products inspiring today’s younger drivers.

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